In order to enhance the tourist experience and promote the deep integration of traditional culture and modern technology, Xinglong Cultural Park, a famous cultural and tourist attraction in Jining City, Shandong Province, recently officially launched the “digital tour guide system“. The system provides tourists with immersive tour guide services through digital means, helps upgrade scenic spot services, and becomes a new highlight of the intelligent development of Jining City’s cultural and tourism industry.

As a key cultural tourism project in Jining City, Xinglong Cultural Park focuses on promoting Confucian culture and Buddhist culture, integrating architectural art and ecological landscape, and attracts a large number of tourists from home and abroad every year. The digital tour guide system launched this time has the following functions:

Multilingual language: supports multilingual switching among Chinese, English, Japanese, Korean, etc. to meet the needs of international tourists;

AR real-life navigation: by scanning the park logo with your mobile phone, you can get real-life route guidance and historical background introduction of scenic spots;

Intelligent recommended route: automatically plan personalized tour routes according to tourists’ stay time and interest preferences;

The person in charge of the scenic spot said that the use of the digital tour guide system is an important measure for Xinglong Cultural Park to respond to the construction of Jining City’s “Smart Tourism City”. It not only alleviates the manpower pressure of tour guides during the peak season, but also makes cultural explanations more vivid and accurate through scientific and technological means. In the future, the digital tour guide system will also combine big data analysis to further optimize scenic spot management and tourist services.