In the night, as the audience of 10,000 sang “Norwegian Wood” in unison, Weiwei (a pseudonym), a tourist from Shenzhen, walked out of the Axiata Arena in Kuala Lumpur. “Actually, Malaysia wasn’t on my travel plans. I came here specifically for the concert.”

Who works in this field have a keen sense of this. A part-time Grab driver in Kuala Lumpur recounted, “There are so many Chinese tourists coming here. I’ve already received three or four orders from Chinese tourists this morning.” Other drivers report that the number of Chinese tourists is also growing in Penang, Kota Kinabalu, Tawau, Kuala Lumpur, and Selangor, a city in the central west coast of the peninsula. Chinese consumers’ demand for diverse, personalized, and in-depth travel experiences in Malaysia will continue to grow. The Malaysian Tourism Department projects that, driven by the increase in Chinese tourists, the number of Chinese travelers will reach 5 million by 2025.Accommodating and providing excellent service to these tourists during peak season is crucial. Visitors note that many tourist attractions are now using automatic audio guide , which significantly reduces labor costs and enhances the user experience.

Driven by the strong Chinese market, Malaysia’s tourism industry has achieved significant growth. According to statistics from the Malaysian Ministry of Tourism, Arts and Culture, China is the only country among Malaysia’s tourist source markets to have attracted more than one million tourists.