Nowadays, the overseas cultural and tourism industry is increasingly emphasizing sustainable development. Many venue managers are troubled by the problems of traditional tour guides: printing paper brochures not only wastes paper but also easily becomes outdated. When an exhibition is updated, the accumulated old brochures have to be specially dealt with. Buy electronic tour guide devices. Not only are they expensive, but you also have to worry about charging and maintenance. Moreover, they may pollute the environment when discarded. In fact, all these troubles can be solved by a set of QR?code tour guide?systems.
Yingmi, have been engaged in the production of tour guide equipment for 18 years and have helped many overseas scenic spots and museums implement QR code tour guide projects – from small cultural and creative parks in Southeast Asia to old museums in Europe, the feedback has been particularly good. It doesn’t require additional hardware. Tourists can scan the code with their mobile phones to listen to explanations and watch videos. It is both environmentally friendly and convenient. Today, let’s talk to friends overseas about the advantages of QR code tour guide system and what changes it can bring to venues and visitors.
I. The environmental friendliness of QR?code tour guide system?is truly visible, with no waste and no pollution
Overseas venues have increasingly higher environmental protection requirements. The QR code tour guide fundamentally solves the “environmental protection pain point” of traditional tour guides. It does not consume resources and does not cause pollution.
(1) There’s no need to print paper manuals anymore. It saves both paper and money
In the past, many overseas venues had to print tens of thousands of guidebooks every year, in English, French and German. They were thick stacks. Tourists often read a few pages and then threw them away. Once the exhibition content was updated, the undistributed guidebooks all became waste. A small European museum told us that they used to spend a lot on printing every year. The discarded brochures were piled up in the warehouse, and it cost extra money to deal with them, which was particularly uneconomical.
QR code Tours do not have this problem. All the explanations are stored in the cloud. Tourists can scan the code with their mobile phones to view them without having to print a sheet of paper. The venue no longer needs to worry about designing, printing and distributing brochures, which not only saves costs but also protects tree resources. Many overseas tourists also particularly recognize this approach, saying, “It feels very comfortable not to carry heavy handbooks and still be able to contribute to environmental protection.”
(2) No need to purchase additional equipment, avoiding electronic pollution
Although traditional electronic tour guide devices are more environmentally friendly than paper manuals, they consume metal and plastic during production. If the battery is worn out, it may also pollute the environment. Moreover, in small overseas venues, there is often no one to specifically manage the equipment. As a result, the equipment frequently runs out of power or gets damaged due to drops, and maintenance is also troublesome.
Qr code Tours do not require any additional equipment. Tourists can use their own mobile phones – nowadays, almost every overseas tourist has a mobile phone. Wechat, QQ, and the built-in scanning function of the camera can all be used, without the need to download any apps. The venue does not need to purchase, maintain or worry about pollution after the equipment is discarded, truly achieving “zero hardware, zero burden”.
(3) Content updates are extremely convenient, eliminating the need for repeated efforts
It’s too troublesome to update the content of traditional guided Tours: paper brochures have to be reprinted and electronic devices have to be connected to computers one by one for modification. The content of the QR code tour guide is stored in the cloud. The venue makes adjustments in the background, and visitors scan the code to get the latest version. For instance, if the flowering period of overseas scenic spots changes or new exhibits are added to exhibition halls, it only takes a few minutes to modify the text or change the video in the background. It is both fast and convenient, and will not cause any additional waste.
II.?It should be both practical and rich, making it convenient for tourists to use
Environmental protection alone is not enough; the experience of tourists must keep up. QR?code Tours are not only convenient but also offer much richer content than traditional Tours, making them understandable and interesting for overseas tourists.
(1) Just scan the code and use it. You can master it without learning
The operation of QR code tour guide system is particularly simple. Both young people and the elderly can get the hang of it in an instant. Tourists take out their mobile phones, open wechat, QQ or the scanning function of their cameras, and scan the QR code beside the exhibits. They can immediately see the explanation content. The whole process takes less than three seconds.
The QR code labels we designed are also very durable. They are sealed with acrylic at the front and back and come with adhesive backing. They can be pasted on walls or display cabinets, and are waterproof, moisture-proof, and not afraid of wind and sun exposure. In overseas rural scenic spots or exhibition halls without staff, tourists can operate by themselves without any human guidance.
(2) The content is extremely rich, not just “reading text”
Traditional guidebooks can only be read with text and a few pictures, and many details are not explained thoroughly. Qr code tour guide system is different. It can include text, pictures, audio and video. Make it as vivid as possible. For instance, in overseas museums, by scanning a QR code, one can not only learn about the age and craftsmanship of the cultural relics, but also watch videos interpreted by experts, and even see the scenes when the relics were unearthed. By scanning the code in the botanical garden, you can listen to the growth stories of plants and watch videos of their entire process from sprouting to blooming.
A stall owner from a Southeast Asian cultural and creative park told us that he had pasted a QR code beside his handmade ceramics stall. Tourists could scan the code to see the entire process of his shaping and glazing. Many people wanted to buy after watching the video, and his business has improved a lot compared to before. This kind of “visible and audible” explanation is much more interesting than dry words.
(3) Switch between multiple languages freely; language is no longer a barrier
Overseas tourists come from all over the world, and it is very common for language barriers to occur. In the past, many venues only had guided Tours in English and French. Visitors who spoke other languages could only guess and had no idea about the stories behind the exhibits at all. The QR code tour guide solves this problem. It can preset 8 commonly used languages, ranging from Chinese and English to Arabic and Spanish. After scanning the code, tourists can switch to their native language with just one click.
For instance, when Middle Eastern tourists visit European museums and switch to Arabic, they can clearly understand “Why do the figures in this painting have this expression?” When Latin American tourists visit Japanese scenic spots, if they switch to Spanish, they can understand “what is the origin of this shrine?” After a Middle Eastern scenic area adopted it, the satisfaction rate of tourists who speak minority languages rose from 60% to 90%, and many people even recommended it to their friends on social media platforms.
(4) It can also be equipped with many practical functions, not just explanations
The functions of QR code tour guide system are far more than just listening to explanations. It also offers practical features such as electronic maps, online ticket purchasing, and recommendations for nearby delicacies. For instance, when overseas tourists visit a certain scenic area for the first time, they can scan the code to view the map of the scenic area, mark their location and the scenic spots they want to visit, and don’t have to worry about getting lost. When you feel like having a meal, you can still see local restaurant recommendations nearby. Just navigate there directly.
A European historical district has adopted our QR code tour guide, adding a district map and recommendations for nearby cafes. As a result, the time tourists stay has increased significantly compared to before, and the business turnover of the merchants in the district has also risen by 30%. For venues, these additional functions can make services more considerate. When visitors have a good experience, they will naturally be willing to come back.
Iii. Can QR?code tour guide system?be adapted to any venue
QR?code tour guide system?is particularly flexible. It can be used in museums, scenic spots, cultural and creative parks, and enterprise exhibition halls overseas. We have also accumulated many practical cases.
(1) Museums/Art Galleries: Bringing Cultural relics to life
The exhibits in overseas museums all have profound cultural connotations. It is very difficult to understand them just by looking at the exhibits themselves. QR?code Tours can provide in-depth explanations for each cultural relic. For instance, in a certain art museum in Europe, previously, only English and German brochures were available, and visitors who spoke minor languages could only enjoy the spectacle. Later, QR code Tours were added, not only in French and Arabic, but also artist interview videos were shot for key paintings. Tourists can scan the code to listen to explanations and watch videos, learning “what story happened when this painting was created”. The average time spent there has increased by 40%, and many people say, “Finally, I understand the meaning of these paintings.”
(2) Outdoor scenic spots/rural tourism: There is no need to set up service points everywhere
Overseas outdoor scenic spots are often large in area and have scattered routes. It is not realistic to set up too many service points. QR?code tours are very convenient. Just stick a code beside the scenic spot and tourists can scan it wherever they go. There is a rural scenic area in Southeast Asia. Previously, there was no guided tour service, and tourists often wandered around aimlessly. Later, QR codes were posted. Tourists could scan the codes to listen to the history and folk stories of the village and also get recommended tour routes. The scenic area upgraded its service without spending much money, and the number of repeat customers has increased by 25% compared to before. Moreover, QR code labels are not afraid of wind and rain and can be used for one or two years without any problem.
(3) Cultural and Creative Parks/Temporary Exhibitions: Low-cost and rapid implementation
Overseas cultural and creative parks and temporary exhibitions have limited budgets and are updated frequently. It is not cost-effective to purchase traditional tour guide equipment. QR?code Tours have low costs and can be implemented quickly. For instance, there was a temporary art exhibition in Europe that lasted only three months. QR?code labels were attached, and the explanations were uploaded to the background. Visitors could scan the codes to view them. During the exhibition, several parts of the explanations were also modified based on the feedback from the audience, which was particularly flexible. After the exhibition, the QR code can still be taken off and used next time, without any waste at all.
(4) Enterprise Exhibition Hall: Professional and efficient
When overseas enterprises receive clients to visit their exhibition halls, they need to clearly convey product information. The QR code tour guide can display the 3D model of the product and production videos. Customers can scan the code to independently understand “how to use this product” and “what advantages it has”, without the need for staff to explain repeatedly. After a technology company used it, customers gave feedback that “they can read the details slowly by themselves and even review them, which is clearer than listening to explanations”, and the reception efficiency has also improved significantly.
Iv. What can We do for Overseas Venues? Don’t worry about the technology
Many overseas venues are worried about “not knowing how to handle technology” and “no one will take care of problems when they occur”. In fact, we offer full-process services, from content production to back-end management, we will handle everything for you.
(1) Customize according to your needs, without a one-size-fits-all approach
We can customize the language you need, the functions you want to add (such as maps, ticket purchasing), and the style of the QR code?label you prefer. For instance, if the venues in the Middle East require explanations in Arabic, we will record them for you. If European museums want to add videos of artists, we will help you edit them. If the scenic area wants to add nearby recommendations, we will help you connect with the information of local merchants.
(2) The cloud is stable, and tourists do not experience any lag when scanning codes
Our server uses gigabit optical fiber and is equipped with a firewall. Even during peak tourist seasons when hundreds of people scan codes simultaneously, it can quickly load content without encountering situations such as “unable to scan” or “lagging for a long time”. Overseas tourists don’t have to wait; the experience is naturally great.
(3) The back-end operation is simple and anyone can get started
The back-end management interface we provided for the venue is particularly simple. You don’t need to understand technology. Just a few clicks of the mouse can update the content and view the data (such as which exhibit has the most people scanning the code). The interface also supports multiple languages. Even if the staff do not understand Chinese, they can still operate it easily.
(4) Flexible cooperation, no need to waste money
Whether you are a large museum or a small cultural and creative park, you can find suitable cooperation methods: buy if you want to use it for a long time, rent if you want to use it temporarily, and if your budget is limited, you can also choose the basic package. We won’t let you pay for functions you don’t need. We’ll do whatever is cost-effective.
V. Conclusion: Let environmental protection and technology help overseas venues upgrade their services
Nowadays, overseas tourists are increasingly concerned about environmental protection and are more and more fond of independent exploration. Qr code guided Tours precisely meet these two demands – they do not waste resources. Tourists can easily obtain rich explanatory content with their mobile phones, and venues can also save costs and energy.
If you are an operator of an overseas venue and want to enhance environmental protection standards, optimize service experiences, and reduce operating costs, you might as well choose Yingmi‘s QR code tour guide system. Let environmental protection and technology empower your venue, allowing every overseas visitor to easily explore and deeply experience, making cultural dissemination more boundless and sustainable.