In the current context where the global cultural and tourism industry is accelerating its integration and digital transformation is never ceasing, the requirements for tour guide services?in overseas cultural and tourism scenarios are getting higher and higher – they must be convenient and efficient, professional and precise, and also adapt to international demands. However, the shortcomings of the traditional tour guide model are becoming increasingly obvious: the cost of manual explanations is suffocating small and medium-sized institutions, the management of hardware equipment is both troublesome and costly, and the slow update of content makes it impossible to retain repeat customers. Yingmi Technology?has been engaged in the smart cultural tourism field for many years and is well aware of these pain points. Therefore, the scanning code audio?guide system?it launched is aimed at “low cost, zero hardware dependence, and high experience”, helping overseas cultural tourism practitioners easily achieve smart upgrades. Now, it has become the preferred solution for many institutions to transform.
I. The Common Predicament of Overseas Cultural and Tourism Tour Guides: Yingmi’s QR code voice Tour guide offers a solution
Overseas cultural and tourism scenarios are particularly rich, including museums, historical ancient towns, natural scenic spots, and international exhibitions. However, no matter what kind of scenario it is, tour guide services cannot avoid several old problems. The yingmi team has worked on many overseas projects, thoroughly understood these demands, and specifically addressed all four major pain points of traditional guided Tours.
(1) Manual explanation: The dual constraints of high cost and insufficient coverage
Finding professional tour guides overseas is already not cheap. If you look for one who can speak multiple languages, the cost will double. Many small and medium-sized cultural and tourism institutions simply cannot afford the long-term investment. Moreover, there is a major problem with manual explanations – they are restricted by time and the number of people, and cannot provide 24-hour service. During group Tours, the pace is also fixed, and individual tourists have no chance to take their time to explore or ask in-depth questions, which greatly reduces the experience.
yingmi’s QR code voice guide directly solves this problem at its root. Tourists only need to scan the QR code in the scene, and they can immediately listen to the professionally recorded explanations. There is no need for full-time tour guides at all, and the labor cost is immediately reduced. In response to the multilingual demands overseas, the system has already prepared dozens of mainstream languages such as English, French, German, Japanese, and Korean. It is particularly convenient to switch between them. There is no need to hire additional multilingual tour guides. International tourists can easily understand them and will no longer miss cultural highlights due to language barriers.
(2) Hardware equipment: The practical problems of cumbersome management and poor user experience
Traditional hardware tour guides are really not user-friendly overseas. Purchasing equipment requires a large sum of money. Subsequently, people need to be arranged to register the lease, recycle and disinfect it, as well as carry out maintenance and repair. The process is particularly cumbersome. When tourists use it, if they accidentally drop or lose it, they have to spend money to repair or replace it. During the peak tourist season, the equipment is simply not enough. Many tourists cannot get the tour guide devices and can only have a cursory look around. Not to mention that multiple people share one device, and the hygiene issue is also worrying. Nowadays, everyone attaches great importance to health protection, and this point is indeed hard to meet.
yingmi’s QR code voice guide tour follows the path of “tourists bringing their own devices”, completely saying goodbye to hardware equipment. Tourists can use their own smart phones, whether it’s wechat, QQ or the scanning function in the mobile browser. Just scan and it can be used. Cultural and tourism institutions don’t need to purchase any equipment or worry about subsequent maintenance. It can be handled with zero hardware investment. Moreover, it is used contactless throughout the process, meeting the hygiene standards required overseas, and tourists can use it with peace of mind.
(3) Content presentation: Experience shortcomings such as lagging updates and lack of interaction
The content of traditional guided Tours is too “rigid” – the scripts for manual explanations are the same over and over again, and the content in hardware devices cannot be updated in real time. Overseas cultural and tourism scenarios often need to adjust the content of guided Tours in accordance with local festivals, hot events or temporary exhibitions. However, the traditional model of changing the content is both troublesome and costly, resulting in a lack of novelty in the guided tour services. Once tourists visit, they don’t want to come again. Moreover, traditional guided Tours mostly provide information in a one-way manner. Tourists can only listen and watch but cannot get involved, making it difficult for them to leave a deep impression.
yingmi’s QR code voice guide has specially developed a simple and user-friendly back-end management system. If cultural and tourism institutions want to update the content, they can do it online at any time. Whether it’s adding some background knowledge to the exhibits, adding a special explanation on festivals, or adjusting the tour route introduction, once the changes are made, they can be immediately synchronized to the tourists’ end, and the content will always be fresh. The system has also added many interactive functions, such as answering questions and passing levels, checking in at scenic spots, and social sharing. Tourists can interact while strolling, and the fun will immediately increase. Moreover, the content forms are diverse, including high-definition voice, text introduction, picture display, and video explanation. No matter which way tourists prefer, they can all get useful information.
(4) Operations Management: Data Deficiency and Efficiency Bottlenecks in Precision Marketing
Overseas cultural and tourism institutions want to do a good job in operation, but they just can’t obtain key data – they have no idea which scenic spots tourists like, where they stay for a long time, and what routes they take. They have to make decisions by guessing, and they have no direction to optimize the flow of scenic spots and adjust service configurations. Moreover, traditional tour guides are unable to interact effectively with tourists. It is particularly difficult to promote discount information or collect feedback, and the conversion rate of secondary consumption has never been high.
yingmi’s QR code voice guide has a particularly practical data statistics function. Data such as how many times tourists scan the code, what route they take, how long they stay, and whether they participate in the interaction will all be automatically recorded, and detailed analysis reports can also be generated. After reading the report, cultural and tourism institutions immediately know what tourists like and dislike, and the popular scenic spots and less popular areas are clear at a glance. They also have a basis for optimizing the route and adjusting the focus of the content. In addition, the system can also push targeted information, offering tourists discounts on nearby dining, accommodation and shopping, or conducting a questionnaire survey. This not only increases secondary consumption but also collects tourists’ feedback, immediately improving operational efficiency.
Ii. Core advantages of yingmi’s QR code voice Guide: Low cost, easy deployment, and high adaptability
(1) Extremely low investment threshold, suitable for diverse budget scenarios
Overseas cultural and tourism institutions vary in size, and so do their budgets. Especially for small and medium-sized museums, community cultural venues, and temporary exhibitions, their budgets are quite tight. However, they are afraid of spending too much money to implement smart Tours. yingmi’s QR code voice tour guide doesn’t have this concern. There’s no need for a large investment in the early stage. Just record the tour guide content and generate a QR code, and it can be launched and used.
Qr code labels are also inexpensive. They are made of acrylic with front and back interlocking and adhesive backing, which are both good-looking and durable. They are also waterproof and moisture-proof. Whether it is the humid weather in the tropics or the rainy season in the temperate zone, they can be used for a long time. Whether it is a large scenic area that wants to be fully rolled out or a small exhibition that is only used in a local area, the plan can be flexibly adjusted according to the budget, and a smart upgrade can be achieved with a small amount of money.
(2) Rapid deployment and launch without the need for technical expertise
Many overseas cultural and tourism institutions do not have dedicated technical teams. As soon as they hear that they are going to develop smart systems, they are worried about the difficulty in deployment and the inability to learn. In fact, the deployment of yingmi’s QR code voice tour guide is particularly simple. You don’t need to understand complex technologies. It can be done in three steps: The first step is to organize the tour guide content and send it to the yingmi team; The second step is to wait for the exclusive QR code generated by yingmi. The third step is to attach the QR code label to the corresponding exhibit or scenic spot.
The entire process can be completed in just a few days at the fastest, without the need to install equipment or adjust the system, which is particularly worry-free. The back-end operation interface is also very simple. Staff members do not need training and can understand it at a glance. Updating content, checking data, and setting functions can all be done with just a few clicks of the mouse. There is no need to worry about psychological and technical issues at all.
(3) Flexible adaptation to all scenarios to meet diverse cultural and tourism demands
Overseas cultural and tourism scenarios vary greatly, and the required guided tour services also differ. yingmi’s QR code voice guide has particularly strong adaptability. Whether it’s museums, historical ancient towns, natural scenic spots, theme parks, or international exhibitions, it can meet all your needs.
– Museum/Art Exhibition: In-depth explanations are provided on the cultural background, creation stories, and artistic value of the exhibits. High-definition pictures and videos can also be displayed. Visitors can slowly explore the ins and outs behind the exhibits, and the cultural experience will be immediately enhanced.
– Ancient Town/Ruins Park: Historical scenes are “restored” by voice, and then accompanied by corresponding background music and sound effects. As tourists walk, they feel as if they have traveled back in time, truly experiencing the weight of history.
Natural scenic spots: Elaborate on geological and geomorphic features, characteristics of flora and fauna, and knowledge of ecological protection, and add some real scene pictures. Tourists can enjoy the scenery and learn knowledge at the same time, making the visit more meaningful.
– Theme parks/international exhibitions: Recommend visiting routes to tourists, introduce project highlights, and preview event information. Quick multilingual switching and timely content updates. Even when there are many people and international tourists, it can handle the situation with ease.
Iii. High Experience Design: Create smart tour guide services that conform to the habits of overseas tourists
(1) Professional-level content presentation to enhance the immersive experience of the tour
The yingmi team is well aware that overseas tourists not only value the professionalism of the guided tour content but also enjoy interesting presentation methods. So in terms of content production, we offer a one-stop service – the voice recording is done with high-definition equipment. If cultural and tourism institutions have such needs, we can also invite professional announcers or even celebrities to do the dubbing. We can also do dialect versions and versions with distinctive accents, making the tour guide more distinctive.
When creating content, background music and sound effects are also added according to the scene. For instance, soft classical music is used for museums, the chirping of birds and the sound of flowing water for natural scenic spots, and some sound effects that match the atmosphere of the time are added to historical sites. After a brief explanation, it becomes vivid. As tourists listen, they feel as if they are “immersed” in the scene. Moreover, the content arrangement is also very meticulous. It needs to clearly convey the core information without being too wordy. Tourists can listen easily and remember the key points.
(2) Free and flexible control, adapted to personalized tour rhythms
Overseas tourists are particularly concerned about the autonomy of their Tours and do not want to be bound by a fixed pace. yingmi’s QR code voice guide gives tourists full initiative – they can pause when they want to, fast forward when they want to, and listen to the parts they don’t understand again. Tourists can decide for themselves where they want to stay a little longer or which scenic spot they want to focus on.
The system will also recommend several tour routes. For instance, the classic route is suitable for tourists in a hurry, the in-depth route is for those who want to explore in detail, and the parent-child route will take into account the interests of children. Tourists can choose a route that suits them and avoid taking unnecessary detours. In addition, the system also has a positioning function, which can display in real time where the tourists are and what scenic spots are nearby, making it convenient for tourists to plan their trips and allowing them to visit efficiently and freely.
In addition, practical functions such as scenic area maps, emergency assistance hotlines, and barrier-free service guides can be added, enabling tourists to quickly find help when they encounter problems. If it is an international exhibition, functions such as exhibitor introduction, product details, and appointment negotiation can also be added. Visitors can clearly see which exhibitor they want to contact or which product they want to learn about by scanning a code. They can also directly make an appointment for communication, and the efficiency of exhibition connection will be greatly improved at once.
Iv. Overseas Application Cases and Value Demonstration of yingmi’s QR Code Voice Guide
(1) Museum Scene: Empowering cultural dissemination and enhancing international influence
There is a small art museum in Italy. Previously, it was constantly troubled by the shortage of multilingual tour guides and the high operating costs. Later, yingmi QR code voice guide was introduced, and we provided explanations in eight languages including English, French, Spanish and Chinese for them. Visitors can scan the code to listen to professional explanations, view high-definition pictures and videos of the exhibits, and immediately enhance the effect of cultural dissemination.
Half a year after the system was launched, the proportion of international visitors to the museum rose from 35% to 58%, the average stay time of visitors increased by 40%, while the labor cost dropped by 60%. Moreover, through the back-end data, the museum found that the exhibits from the Renaissance period had the highest number of scans. Therefore, it adjusted the display layout of the exhibits, placing these popular ones more prominently, which greatly improved the visitor experience.
(2) Natural scenic area scenes: Facilitating science popularization and education, creating distinctive business cards
New Zealand has a nature reserve that has always wanted to popularize ecological protection knowledge among tourists, but traditional guided Tours simply can’t do it. After introducing yingmi’s QR code voice tour, we provided them with tour contents covering geology and landforms, animal and plant science popularization, and ecological protection stories. We also added two languages: English and Maori.
When tourists are strolling, they can scan a code to learn what the plants along the roadside are called, what the habits of the animals are, and also understand how the reserve protects the ecology. The question-answering function in the system is particularly popular. Tourists can answer questions while strolling and unconsciously learn popular science knowledge. Moreover, after tourists posted their check-in photos and popular science content on social media platforms, many people got to know this reserve. Now it has become a distinctive calling card of New Zealand’s eco-tourism.
V. Choose yingmi QR Code Voice Guide: A Wise Choice for the Smart Upgrade of Overseas Cultural Tourism
Nowadays, the competition in the global cultural and tourism industry is becoming increasingly fierce. For overseas cultural and tourism institutions, choosing the right smart tour guide solution?is of vital importance. yingmi’s QR code voice guide, with years of technological accumulation and project experience, has formed four major advantages and is a trustworthy partner for overseas cultural and tourism institutions.
(1) Mature and stable technology, and global services are guaranteed
yingmi has been engaged in the field of smart navigation for many years and has a professional R&D team that has been constantly optimizing system functions and performance. Our system has been used in many countries and regions around the world. Whether it is the high temperature and humidity in the tropics or the complex networks in the temperate zones, it can operate stably. Moreover, we offer 7×24-hour multilingual technical support. No matter what problems overseas customers encounter, they can contact us at any time and we will solve them promptly. There is no need to worry about psychological and technical malfunctions being left unmanaged.
(2) Customized service capabilities to meet personalized demands
Each overseas cultural and tourism scene has its own characteristics and different demands. yingmi QR code voice Guide can provide full-process customized services – from content planning, voice recording, to QR code design and function configuration, all can be adjusted according to the customer’s needs. For instance, if a museum wants to conduct in-depth cultural explanations, we will help to explore the stories behind the exhibits. The scenic area wants to do interesting science popularization. Therefore, we have designed interactive quizzes and real-scene introductions to ensure that each customer can have a personalized tour guide plan and form their own unique advantages.
(3) It has remarkable cost-effectiveness and a short investment payback period
Compared with traditional tour guides, yingmi’s QR code voice tour guide has a particularly low initial investment. There is no need to spend money on hardware maintenance or hire more people in the future, and the long-term operating costs are saved a lot. Moreover, the system can enhance the tourist experience, making them willing to come back again. It can also bring in new tourists through social sharing and increase secondary consumption. Cultural and tourism institutions can truly see the benefits. Many customers can recover their costs within 3 to 6 months of launching the system, which offers an extremely high cost performance.
Nowadays, the competition in the overseas cultural and tourism market is becoming increasingly fierce. Good tour guide services have become the key to attracting tourists and enhancing brand influence. yingmi’s QR code voice tour guide, with its advantages of low cost, easy deployment, high experience and strong adaptability, provides overseas cultural and tourism institutions with a one-stop smart tour guide solution, helping to solve the problems of traditional tour guides and achieve the goals of cost reduction, efficiency improvement and service quality enhancement.
Whether you are an operator of museums, scenic spots, cultural venues, or the organizer of international exhibitions, as long as you want to do smart tour guiding, you can talk to us. Yingmi?is willing to be your professional partner and work together to create a new benchmark for global cultural and tourism smart services.