Nowadays, the global cultural and tourism industry is moving towards digitalization. Tourists are no longer satisfied with the simple way of sightseeing. They want more convenient, immersive cultural experiences that can be customized according to their own preferences. However, traditional guided tours are too troublesome – renting equipment requires queuing and paying a deposit, explanations in minority languages are hard to find, and holding paper maps often leads to getting lost. These problems have long been plaguing overseas scenic spots and tourists.
YINGMI is so well aware of the pain points in the cultural and tourism industry that it has launched a wechat mini-program intelligent tour guide system. This system does not require tourists to download additional apps or bring dedicated devices. Just scan a code with your mobile phone and it can be used. It has all the functions such as automatic explanations, intelligent navigation and interactive games. It has completely changed the tour guide mode of overseas cultural tourism and has now become the first choice for many scenic spots and museums to upgrade their smart services.
I. The mini-program navigation system solves the trouble
Overseas scenic spots and museums have to deal with tourists from all over the world, and the situation is particularly complex. The problems of traditional guided tours are becoming increasingly obvious. The wechat mini-program tour guide system of Yingmi is specifically designed to address these issues. It can be of great help to both the operators and tourists.
1.Is carrying equipment too annoying? The mobile phone is like a tour guide, and you don’t need to spend a penny more
In the past, when renting a tour guide, tourists had to queue up at the entrance of the scenic area to register, pay a deposit, and get the equipment. After the tour, they had to return the deposit. Just this one set of procedures took up a lot of time. If tourists bring luggage and carry an audio guide, they will have a lot of things in their hands, which is particularly inconvenient. What if the equipment is lost or broken? You still have to pay for it. How frustrating!
Now, with the wechat mini-program navigation system of Yingmi, you don’t have to deal with all these troubles at all. Tourists can open wechat, scan the QR code in the scenic area and follow the mini-program to use all the functions. No need to download or rent equipment. Your own mobile phone is your “personal tour guide”. It saves time and relieves the burden for tourists. For scenic spots, there is no need to spend money on equipment or hire people to manage it, which can save a large amount of costs and truly achieve “light asset” operation.
2. Confused by language barriers? All the commonly used languages around the world can be selected
Overseas tourists come from different countries, and language barriers are the biggest problem. If you want to find a guide for a minor language, not only is it hard to recruit, but the salary is also high. Even if there are self-service tour guide devices, the languages that can be installed are limited. Many tourists still cannot understand them and have a wasted trip.
The mini-program tour guide system of Yingmi is specifically designed to solve this problem. It supports over 20 common languages including English, French, German, Japanese, Korean, Spanish, Arabic and Russian. If the scenic area has special needs, it can also add languages by itself. For example, for scenic spots with a large number of tourists from the Middle East, Arabic can be added. For those with a large number of Southeast Asian tourists, Thai and Vietnamese can be added. In this way, no matter where tourists come from, they can understand the stories behind the scenic spots and will not miss the cultural connotations due to language barriers.
3. Do you always get lost when the scenic area is too big? Intelligent navigation helps you plan the best route
Many overseas scenic spots and museums are large in area and have numerous attractions. Tourists are not familiar with the routes and either take repetitive routes, wasting time, or miss the core attractions. They have to ask for a long time to find a restroom or a store. The previous paper maps were updated slowly, and many places were marked unclearly, making them completely useless.
The mini-program navigation system of Yingmi uses dual positioning technology of GPS and Bluetooth, with positioning accuracy reaching the centimeter level. When tourists open the system, they can see several route recommendations – if they want to check in quickly, they can choose the “Classic Route”; if they want to learn more, they can choose the “Depth Route”; if they want to bring children, they can choose the “Parent-Child Route”; if they have difficulty moving around, they can choose the “Barrier-Free Route”. They can completely choose according to their own needs. Moreover, places like restrooms, medical stations, and entrances and exits can be navigated to with just one click. There’s no need to wander around aimlessly looking for directions anymore.
4.Too bored wandering around? The interactive functions bring culture to life
In the past, guided Tours were either audio or text, which was extremely boring. Tourists would get distracted as they listened, especially young people, who simply couldn’t arouse any interest. In this way, it is simply impossible to fully explain the cultural characteristics of scenic spots and museums. After visiting, tourists won’t remember anything, and naturally, their experience won’t be good.
The mini-program navigation system of Yingmi has broken this one-way output model and added functions such as AR real-scene interaction, knowledge challenges, and social sharing. For instance, by scanning a cultural relic, one can see the dynamic effect of 3D restoration. While strolling around, you can also answer questions to earn points and exchange them for souvenirs of the scenic area. After visiting, you can generate a special commemorative album and share it on social media platforms. In this way, tourists have changed from being “listened to” to “playing actively”, and their impression of the culture has also become deeper.
II. Upgrade the experience with technology
The wechat mini-program tour guide system of Yingmi is not merely a simple transfer of traditional tour guides onto mobile phones. Instead, it integrates the demands of overseas cultural tourism and employs technologies such as AI, precise positioning, and cloud computing. It excites in terms of convenience, immersion, personalization, and practicality.
1.Ultimate Convenience: Just scan and use, compatible anywhere
(1).No matter who it is, it’s easy to get started
Wechat has over one billion users worldwide, and most overseas tourists have it on their mobile phones. With the mini-program navigation system of Yingmi, there is no need to register a complex account. Just scan a code and you can enter the system in 30 seconds. The interface design is particularly simple and can switch between multiple language interfaces, making it easy for both the elderly and children to use. No need to learn or read the manual. It truly achieves “anyone can use it”.
(2). Even if you change your phone, you won’t lose your travel records
Sometimes, tourists change their phones while strolling or accidentally exit the mini-program. As long as they scan the code to log in to the same account again, the routes they took before, the scenic spots they collected, and the explanations they didn’t listen to can all be synchronized, without affecting their experience at all. The data is stored in the cloud, which is safe and stable. You can pause it whenever you want and continue whenever you want.
(3). It can be used even without an Internet connection, so there’s no need to worry about disconnection
There is no need to panic in many overseas scenic spots and museums where the signal is poor or tourists do not use local data. The mini-program supports the advance download of offline maps and explanatory content. Tourists can download the scenic area map and explanatory audio in places with Internet access. Even if there is no Internet during their visit, they can still navigate and listen to explanations without being affected by the network at all.
2.Immersive explanation: Professional sound quality + scene-based design, just like listening to a story
(1).Professional broadcasting recording is clearer than manual explanation
We hired professional broadcasters to record the commentary content. The sound quality was clear and the intonation was natural, not as stiff as mechanical voice. Moreover, the content of the explanations is not written casually. Professional teams will delve deeply into the historical background and stories of scenic spots and cultural relics. For instance, when talking about a cultural relic, they not only mention its age and material, but also explain how it was discovered and what historical events lie behind it, allowing tourists to listen with great interest.
(2). Just talk as you go without manual operation
The system’s positioning is particularly accurate. When tourists approach a certain scenic spot or exhibit, the explanation will be automatically triggered. Once you leave this area, the explanation will pause and automatically resume at the next location. There won’t be situations where “what should be said is not said” or “what shouldn’t be said is said randomly”. Tourists don’t have to keep staring at their mobile phones all the time and can focus on enjoying the scenery and listening to stories.
(3).Add scene sound effects to enhance the sense of immersion
To make tourists feel more immersed, we have added scene-based sound effects to the explanations. For instance, in the ancient battlefield scenic area, the sounds of warhorses neighing and weapons clashing will be accompanied. In natural scenic spots, there will be the chirping of birds and the sound of flowing water. In the museum, soft background music will be played. In this way, the explanation is not just about listening to information; it’s more like being in the scene at that time, providing a more vivid experience.
3.Smart navigation: Browse in the way you like and don’t waste time
(1).The route recommendations are particularly considerate and meet different needs
The system will recommend routes based on tourists’ interests, time and age. For instance, if a tourist only has two hours, the “Classic Line” is recommended, which only involves visiting the core attractions. If tourists want to have a deep experience, the “Depth Line” is recommended, which can even cover off-the-beaten-path scenic spots. For tourists with children, the route will connect projects suitable for parent-child interaction. For tourists with limited mobility, the route will avoid steps and steep slopes. Each route is planned very reasonably and we won’t retrace our steps.
(2). It can guide both indoors and outdoors without any deviation in positioning
Whether in outdoor open scenic spots or indoor complex museums, the positioning is particularly accurate. Outdoors, GPS positioning is used. When the signal is weak indoors, it automatically switches to Bluetooth positioning, with an accuracy of up to the centimeter level. For instance, in large exhibition halls, if tourists want to find a certain exhibit, they can follow the navigation and won’t get lost at all.
(3). It’s very fast to find public facilities without having to ask around
The system clearly marks the locations of restrooms, restaurants, stores and medical stations. Just click on the ICONS and you can navigate there. Some places will also display real-time information, such as whether the restrooms are crowded or if there are any available seats in restaurants. Tourists don’t have to search aimlessly and can enjoy a more comfortable visit.
4.The interaction is interesting enough: You can learn knowledge while strolling and playing, and also share
(1). The AR interaction is super interesting, and the cultural relics come alive
Visitors can trigger AR interaction by scanning exhibits or scenic spots with the mini-program. For instance, when you scan an ancient statue, you can see it “come to life”, demonstrating the movements at that time. When you scan an ancient painting, you can see the scenes in it come alive, just like watching a short movie. In this way, the static cultural relics and scenic spots suddenly came alive, and the tourists’ interest was immediately aroused.
(2). Answer questions to earn points and have more motivation to browse
The system has a knowledge challenge function. While browsing, questions related to the current scenic spot will pop up. If you answer them correctly, you will get points. Points can be exchanged for souvenirs and discounted tickets of the scenic spot. The difficulty of the questions is moderate. They are both interesting and educational. Many tourists, in order to accumulate points, will listen to the explanations and view the exhibits more carefully, and thus have a deeper memory.
(3). Generating a commemorative album and sharing it can also help promote the scenic area
After the tour, the system will automatically generate a personalized tour report, recording which routes the tourists have taken, which scenic spots they have visited, and how many points they have earned. Tourists can also add their own photos and text. This commemorative album can be shared on platforms such as wechat Moments, Facebook and Twitter. It not only leaves a memento for tourists but also helps the scenic area promote its reputation, achieving two goals at once.
III.Save trouble for the operators: Let the data speak for itself and earn more money
The mini-program tour guide system of Yingmi not only serves tourists but also helps scenic spots and museums with their operations. Real-time data can be seen in the background, such as how many tourists are using it, which scenic spot is the most popular, and which language is commonly used by people. Based on these data, the operator can know how to optimize – for instance, if tourists stay at a certain scenic spot for a short time, it might be because the explanations are not attractive enough, and the content of the explanations can be adjusted accordingly. If a certain language is widely used, the service of that language should be strengthened.
Moreover, content updates are particularly convenient. The operator can modify the explanations, routes, and event announcements by themselves in the background without having to seek technical personnel. Merchants’ information can also be added to the mini-program, such as restaurants and stores in the scenic area. Tourists can navigate to them by simply clicking on them, helping merchants attract more visitors. The scenic area can also earn an additional amount of cooperation fees.
Iii. Overseas Practical Cases: How is the Mini-Program Navigation System Working
The wechat mini-program tour guide system of Yingmi has been put into use in many places overseas. Whether it is museums, scenic spots or exhibition halls, the effect is particularly good, and both the operators and tourists are satisfied.
(1) British Museum Branch: Cultural relics “come alive”, Tourists stay longer
The branch of the British Museum receives over a million international visitors every year. In the past, it relied on manual explanations and renting equipment. There were not enough small languages, and visitors had to wait in line for a long time to rent equipment. The operating costs were also high. After using our mini-program tour guide system, 16 common language types can be selected. Tourists can scan a code to listen to explanations and also interact with AR – scanning cultural relics can show 3D restorations, which is particularly interesting.
The back-end data shows that after the mini-program was launched, the average stay time of tourists increased by 40%, the positive review rate of multilingual explanations reached 92%, the queue for renting equipment disappeared, and the operating cost was saved by 35%. The person in charge of the museum said, “This system not only enhances the visitors’ experience but also saves us a lot of trouble. The data backend can also help us optimize the exhibition. It’s really worth it.”
(2) Chiang Mai Ancient City, Thailand: Never get lost again and you can also find local specialties
Chiang Mai Old Town is a World Heritage Site. The streets are complex and the scenic spots are scattered. International tourists often get lost and cannot find good food due to language barriers. We have designed three routes for the ancient city: “Cultural Exploration Route”, “Food Check-in Route” and “Parent-Child Interaction Route”. Tourists can choose according to their interests. The navigation is very accurate and you won’t get lost.
The system supports 8 common language types. It explains the historical legends and folk stories of Chiang Mai, and also connects to the restaurants and handicraft stores in the ancient town. When tourists are strolling, they can receive nearby food recommendations and navigate there with just one click. Half a year after its launch, the mini-program has been used by over 500,000 people, and the scenic area’s rating has risen to 4.8 out of 5. Many tourists said, “No need to bring equipment, no need to look up travel guides. Just scan with wechat and everything is done. It’s so pleasant to visit.”
(3) The national Pavilion of a certain country at the Dubai Expo: It has strong interactivity and an especially good reputation
During the Dubai Expo, there was a national pavilion that needed to showcase its culture and technology to global visitors. With a large number of people and a wide variety of languages, traditional guided Tours simply couldn’t cope. With our mini-program tour guide system, 20 languages are supported. There are also AR puzzles and knowledge challenges – visitors scan exhibits to trigger tasks, and upon completion, they can exchange for souvenirs.
During the exhibition, the mini-program was used by over 800,000 people, with 65% of the visitors participating in the interaction. The exhibition hall’s rating ranked among the top in all national pavilions. The operation manager said, “This system is perfect for the World Expo. Visitors can gain a deep understanding of our country’s culture and it has also helped us with a lot of publicity. The effect has exceeded expectations.”
Conclusion: Choose Yingmi to make overseas cultural tourism smarter and more enjoyable
Nowadays, the global cultural and tourism industry is moving towards intelligence and personalization. The wechat mini-program tour guide system of Yingmi does not require additional equipment, covers multiple languages, has strong interactivity and low operating costs, which precisely addresses the pain points of overseas cultural and tourism industries. Whether it’s museums bringing cultural relics to life, scenic spots preventing visitors from getting lost, or exhibition halls enhancing interactive experiences, our system can all be of assistance.
As a benchmark brand for the smart upgrade of overseas cultural tourism, Yingmi will always adhere to technological innovation. With 15 years of experience and a global service network, it provides better mini-program navigation systems for overseas scenic spots and museums, ensuring that tourists have a pleasant visit and operators have a worry-free operation. Together, we aim to make the smart experience of overseas cultural tourism even better.
If overseas cultural and tourism operators want to develop a customized tour guide system, they can consult through the official channels of Yingmi at any time. Our professional team will provide one-on-one solutions, covering the entire process from functional design to implementation services. Yingmi Customer Service Hotline: 400-990-7677 Official website: www.it2002.com, always ready to provide you with exclusive tour plans.